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KMID : 1024520100190080961
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Journal of the Environmental Sciences
2010 Volume.19 No. 8 p.961 ~ p.969
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The Effects of Recreation Forest Visitors` Satisfaction on Loyalty: A Case of 33 National Natural Recreation Forests
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Jeon Mun-Jang
Sim Kyu-Won
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Abstract
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This study was carried out to analyze conceptional structure between visitor’s satisfaction and loyalty in the national natural recreation forests. The results of this study showed that facility, natural resources and view, staff service of recreation forest had positive effect on visitor’s satisfaction. Reservation system, accessibility, and usage fee of recreation forest was not related to visitor’s satisfaction. In addition, visitor’s satisfaction was found to have positive effect on visitor’s loyalty such as revisiting intention and word of mouth. As a result, managers of recreation forest need to enhance visitor’s satisfaction, to improve rate of revisiting intention and to incite word of mouth through building management strategy.
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KEYWORD
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National natural recreation forests, Visitor`s satisfaction and Loyalty
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